Sofia Costa is a key component of our PR and Marketing team here at Publicity Matters. Not only does she handle press releases, marketing strategies and campaigns for clients, she is also adept in handling the management of information between an organisation and its public which drive successful PR activity.

On top of that, Sofia is a keen Netball and Tennis player in her spare time. She enjoys eating healthy, keeping fit (Pilates and Zumba) and taking part in anything that involves extreme adrenalin! She also loves anything Italian!

How would you describe yourself?

I would describe myself as a very ambitious, hardworking and sincere girl. I am entusiastic about taking up new challenges in life. Friendly, outgoing and joyful is what my friends could describe me as. I am adventurous by nature for I like to take up new challenges. It gives me the zeal and impetus to work towards excellence. One thing I firmly believe in is that one should always strive towards individual betterment, in whichever form it may be.

What are your favourite foods?

Almonds, Peanut Butter, Cottage Cheese and Granny Smith Apples (no laughing).

Favourite colour?

Cream!

Describe yourself in 3 words

Friendly, outgoing, driven (and at times a bit clumsy).

Sofia is at her happiest when...

Being among friends, shopping, laughing, experiencing new cultures.

Favourite authors

Aristotle, Jane Austen.

What inspires you?

The written word, friends & family, kindness in others.