Graphic Design - Apex Computers International
How do you get 100 people to a series of seminars on the topic of virtualisation? Simple – send them a series of postcards about “Common Misconceptions,” set up a microsite, follow up with telemarketing and watch the bookings roll in!
That’s what we did with the marketing team at Apex. The campaign was such a hit that it’s going to be revisited this autumn with a brand new theme.
